🚀 FREE Live Training for Firm Owners Who Want to Work Less and Earn More
How Picking a Niche Unlocks Your Firm’s Pricing Power
Hosted by The CPA Coach - Doug Slaybaugh, PCC | CPA
Space is limited. Reserve your spot now.
What You’ll Learn
This isn’t another “positioning” talk. It’s a tactical breakdown of how choosing the right niche creates clarity, capacity, and pricing power.
Pricing problems start upstream
Raising prices doesn’t work if your positioning is weak. You’ll learn why client selection is the first real lever and how to fix it.
Niching doesn’t mean saying no to revenue
This is about knowing who you serve best. We’ll show you how to test and position a niche without risking what’s already working.
This move unlocks the rest
You’ll walk away knowing how this one decision sets up better pricing, simpler sales, and a stronger firm.
Who This Is For
This session is for solo firm owners who want clarity, leverage, and a business that supports real life. Not just more clients.
You’re overwhelmed, but still want to grow
You’ve maxed out your hours and know adding more clients won’t solve the problem.
You’ve outgrown the generalist game
Serving everyone is keeping you stuck. You want to work with the clients who truly value what you do.
You want profit, not just more clients
Growth is good, but not if it comes with more hours, more headaches, and less freedom.
You want a firm that fits your life
You’re done building something that runs your life. You want to design a business that supports it instead.
Why This Is Different
This isn’t a mindset session or a feel-good conversation about your ideal client. It’s the same first step we walk firm owners through in our coaching, because it's where everything starts.
You’ll learn how to unlock pricing power by focusing your positioning and creating strategic clarity. You won’t need to rebrand, fire clients, or overhaul your operations to get started.
It’s the first domino in a system designed to simplify your firm and support your life. And it starts right here.
What Other Firm Owners Are Saying
“I am extremely grateful for Doug’s exceptional guidance. It helped me build a business I’m truly proud of. That business is making a meaningful impact in our community, and I feel deep appreciation when I look back at our journey.”
CPA Firm Owner
"Doug helped increase my confidence and pushed me when I needed it. He kept me focused on the growth and strategy of my business. Since working with him, my revenue has grown 70 percent compared to last year."
Sole Practitioner CPA
Meet Your Host
Doug Slaybaugh is a CPA, a Professional Certified Coach (PCC), and the creator of The CPA Coach. He’s also the co-host of The Practicing Accountant Podcast.
Doug has worked with hundreds of accounting firm owners, from solo practices to national firms. He helps them reduce hours, improve client quality, and build a business that actually supports their life. His approach combines coaching psychology, firm strategy, and a focus on what really works.
